Working with BDA Specialist Groups, allied health profession colleagues, national bodies, trade unions, the media, charities and commercial partners, the BDA can be a driving force for policy change in areas relating to the BDA’s vision.
We can shape the conversation around workforce issues, food and health and sports and exercise. To achieve this, we need to combine our expert, trusted and independent voice with visibility in the fields that matter to our members.
We already have some presence in the political, business, industry and NHS environments; taking a leadership role on areas of influence such as pay negotiations, NHS workforce, medical product supply issues, the Greener NHS agenda, food skills education and workplace nutrition. We are also active in influential networks such as all-party parliamentary groups (APPGs) and sector alliance groups.
We are visible at key national events, where we can engage with stakeholders and share our latest projects and campaigns. We have live projects to provide a platform for our members to have a voice in all media channels.
We have developed an agreed set of five priority public affairs campaigns giving us the opportunity to focus our work with a more inclusive and targeted approach.
Members have shared that they value BDA and partner campaigns to promote the profession and specific messages, but that they would like to see us broaden the association’s influence and further develop interest in the profession.
Members would like to see us achieve more visibility for the whole profession, being proactive in key priority areas aligned to this strategy and member priorities. Through our partnerships, programmes and resources, the BDA will increase our capacity to influence public awareness of what dietitians do and how they can support behaviour changes towards a healthy diet for people and the planet.
By 2034 members will have a closer relationship with the BDA, providing a collective voice on the issues that matter most to them, including workload, workforce and retention in key roles. Our staff and volunteer resources will be targeted to increase their effectiveness, by taking a strategic campaigning approach.
Members will be able to access resources to share with the public and policy makers, and be confident that the BDA is co-ordinating responses to calls for evidence, consultations and other policy requests.
Through our policy and engagement work, we will be supporting the profession to become leaders in nutrition and dietetic evidence-based practice at a national and international level.
By continually developing our media and social media outreach, providing evidence-based information, promoting a healthy diet for people and the planet and holding misinformation to account, we will further promote the expertise of the profession.
We will use the BDA brand and reach, to positively influence stakeholders and policy makers within each of the four nations, exerting influence on behalf of and with our members.
By 2034 the BDA will be recognised as the authoritative, go-to voice for dietetics and will have a strong influence where it matters, across the UK and within each of the four nations.
We want to have people, agile systems and processes and connections in place to support growth, to give voice to our diverse workforce and in order to make a healthy diet accessible to all.