Along with professional indemnity insurance, trade union support and CPD, BDA members say they most value membership for the community it brings, especially specialist group access, networking and branches. In an increasingly digital world, these connections are growing in importance.
Over the last three years our membership has grown to over 11,200 and over 55% of our members belong to at least one specialist group. The number of specialist groups and sub-groups have expanded and we are now close to 40 groups.
We have responded to this trend by increasing the support available to our volunteers in groups and branches and re-invigorating some of our less-active branches. To provide access for those who were missing out we have launched four new membership categories - ‘Return to Practice’, ‘Associate Student’, ‘SENR Student’ and ‘International Student’.
We have also invested in the development of the Sports, Exercise and Nutrition Register (SENR).
In our last membership survey, reported on in 2023, our members cited the need for us to build a fully inclusive, professional association, with ‘community’ and ‘belonging’ sentiments being highly rated. It is therefore important that we create a home for all involved within the profession regardless of their role.
We will need to consider how we communicate with our different members, using knowledge management better to segment and personalise our support wherever appropriate.
The value of the BDA is not within our own membership alone. The BDA is connected with, and will continue to be connected with like-minded organisations both nationally and internationally.
We participate actively in the Allied Health Professions Federation (AHPF) across the UK, the European Federation of Associations of Dietitians (EFAD) and the International Confederation of Dietetic Associations (ICDA).
We contribute to shared work, which furthers collective aims for AHPs, and maintain positive relationships with appropriate agencies and bodies. We also have close working relationships with individual dietetic associations around the world, which we will continue to foster.
To achieve our aspirational growth target of ‘20,000 satisfied members by 2034’ we will need to continue to listen to members and respond nimbly to their feedback. By understanding what is important to and for members we can grow the membership base in a way that increases value to all.
We also need to acknowledge and celebrate our history and the work of those who came before in the development of the dietetic profession.