Scotland Board

You may be aware that the PHS Diet, Physical Activity and Healthy Weight team have been developing a Challenging Weight Stigma Learning Hub, we are delighted to inform you that this learning resource is launching today, and is now available. We have issued a news story on the Public Health Scotland website and will publish a blog in the coming days.

If you think appropriate we would like to ask for your support to promote the learning hub to raise awareness and encourage use of it, both internally and externally across the networks and groups you sit on. The more we can do to raise awareness of this resource and encourage people to use it, the more likely it will be impactful in challenging the stigma and discrimination that people of higher weight are subjected to.

To help you raise awareness of the learning hub I have included our key comms messages and an animation and image which may be helpful. You can use these across various channels such as social media, newsletters etc. to raise awareness amongst your colleagues, stakeholders, audiences etc.

Challenging Weight Stigma Learning Hub – comms information and tools

Key messages

• The Challenging Weight Stigma Learning Hub aims to raise awareness of the impact of weight stigma and provide insights that can empower you in your role to reduce weight stigma. 
• Weight stigma is associated with physical and mental health concerns, is a barrier to accessing support and undermines public health efforts.
• Weight stigma is experienced in many settings across society, including in healthcare. 
• The causes of higher weight is complex and often misunderstood.
• Visit Public Health Scotland’s virtual learning environment to find out more about weight stigma and the role you can play.
• The learning hub free, and available to all, all you need is an email address to register

Tools – these can be used on social media or for other promotional purposes.

• Animation - YouTube link https://youtu.be/qGsMZhQL0ws
  (Subtitles are included)
• Weight stigma learning hub image (attached)
• Hashtag #WeightStigma – If posting on social media, I encourage you to use the hashtag with capitals for better accessibility.